The Demo Site

BANDAI AMERICA POWERS UP LIKE IT’S 1993; BRINGS BACK MIGHTY MORPHIN
POWER RANGERS IN NEW TOY LINE
Fans and Families Can Celebrate Pop Culture
Phenomenon with “Power Up Video Challenge” Contest; Over $11,000 In Cash Prizes
Up For Grabs
Go! Go! Get your Power Morphers - it’s Morphin’ time! Bandai America
will bring the best-selling Power Rangers toy line back to its intergalactic,
prehistoric roots with the “five teenagers with attitude” that
started it all in a new collection of Mighty Morphin Power Rangers toys. The
inaugural and most recognizable of 15 Power Rangers themes, this powered up
Mighty Morphin line will feature both fresh and nostalgic play and collection
experiences. Including action figures, vehicles, Megazords and role-play items
aligned with the Mighty Morphin Power Rangers TV series premiering Saturday
mornings January, 2010 on ABC Kids; the highly anticipated toys will begin to
arrive at retail by the end of this year.
As the original Mighty Morphin
Power Rangers took over the air waves - and your brain waves - in 1993 they
made an unforgettable impact on pop culture. Showing that heroes come in every
color, teamwork conquers all, and girls really can rule (unfortunately for good and evil), they took entertainment and
play-time by storm. With three TV seasons, a motion picture and thousands of
toys, the Power Rangers have spent 17 straight years in the top ten best-selling
boys’ action figure brands in the US according to The NPD Group.
“The
original Mighty Morphin Power Rangers captivated the country in 1993, and many
kids who played with the toys now have children of their own,” said Tim Wills
Senior Vice President, Sales and Marketing, of Bandai America Incorporated,
“Families can experience their ‘morphin’ time’ once again as a whole new
generation of kids are introduced to the Mighty Morphin Power Rangers toys.”
“I’m tickled pink to have had the opportunity to be a part of this
juggernaut children’s action series and brand,” says Paul Schrier, former Mighty
Morphin actor and director, “The good-natured humor and strong messages of
teamwork and friendship really hit home with audiences everywhere and I can’t
wait to see what’s next from this fountain of heroic action!”
To kick off
the refreshed toy line, fans and families will get ready to battle not only for
the salvation of the universe, but also for $11,000 in cash prizes in Bandai
America’s “Power Up Video Challenge” contest. Consumers will be challenged to
view a Power Rangers “cliffhanger video” online or at one of more than 2,000
movie theatres in the U.S., and then submit their own unique ending in a
mini-movie or story-board at Bandai.com. Selected by both peers and a judging
panel, the winning video and story-board entries will receive $10,000 and $1,000
in cash prizes respectively. Participants learn more and enter to win between
October 1 and December 15 at http://www.bandai.com/.


About Bandai America Incorporated
A leader in introducing
Japanese toy trends to the United States, Bandai America Incorporated is a
subsidiary of NAMCO BANDAI Holdings (USA) Inc., an entity that resulted from the
integration of Namco Ltd. and Bandai Co. Ltd. of Japan. Global interests
encompass six strategic business units: toys and hobby (toys, models, apparel
and sundries), amusement facilities, game content (home and arcade console
gaming), network (mobile phone and PC content), visual and music content
(including home entertainment), and an affiliated business group. Bandai America
is the manufacturer and master toy licensee of some of the most popular brands
in children’s toys and entertainment today, including Power Rangers™, Ben 10™,
Dragon Ball Z® , Harumika, and Tamagotchi®. The company is headquartered in
Cypress, California and information is available at http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.bandai.com%2F&esheet=6063754&lan=en_US&anchor=www.Bandai.com&index=7
and you can follow us on Twitter @BandaiAmerica.